I designed this identity concept for the Lemon Drop Lounge & Golf Club with the goal of creating something that feels rooted in classic golf culture while remaining clean, versatile, and easy to apply across signage, apparel, and promotional materials.

The visual direction leans into vintage country club and lounge aesthetics, using a layered badge structure, warm color palette, and traditional typography to give the identity a familiar, established feel. The combination of deep brown, gold, and cream tones was chosen to reflect the atmosphere of an older clubhouse environment, balancing casual hospitality with a more refined presentation.

The cocktail glass element was incorporated to connect both sides of the business; lounge and golf; without overcomplicating the composition. The goal was to create an identity that feels approachable and recognizable while still maintaining a strong visual structure.

The mark was designed to work across a wide range of applications, particularly embroidered apparel, hats, signage, and printed merchandise. The bold ribbon structure and simplified iconography help the logo maintain clarity at different sizes while still carrying enough detail to feel distinctive.

Projects like this are a good example of designing for real world versatility. Every element of the logo was built with production and long term use in mind, ensuring the identity can translate consistently across physical products, promotional graphics, and branded environments over time.