I recently designed and developed a new website for Jersity Sportswear, a custom apparel company focused on team uniforms and branded gear. The goal was to create a clean, modern platform that clearly showcases their product offering while making it easy for teams and organizations to explore options and get started.

The homepage is built around a strong visual entry point, featuring a lineup of custom jerseys to immediately communicate the core product. From there, the structure breaks into clear categories. Different sports, apparel types, and team store options, so users can quickly find what they’re looking for without overcomplicating the experience.

Beyond the website itself, I also created all of the supporting visuals, including the jersey mockups, branding elements, and product graphics used throughout the site. A big focus was making sure everything felt cohesive and grounded in real production, designs that not only look good on screen, but could realistically be manufactured.

On the backend, we built out a system that connects the website directly into order management and fulfillment. Orders flow through automatically, allowing for streamlined processing, production, and delivery with minimal manual handling. This kind of setup helps reduce errors, saves time, and makes it much easier to scale as the business grows.

The end result is a straightforward, functional site that not only showcases the product, but also supports how the business actually operates day to day.

This project is a good example of how I approach both design and development, building systems that look good on the surface and work just as well behind the scenes.