I developed the identity for Hip Hemp Cafe Co., a coffee shop based in Philadelphia.

The goal was to create a visual system that feels rooted in traditional coffee branding, while introducing a distinct look that sets it apart from more standard café identities.

The identity combines familiar coffee shop elements, vintage typography, badge style layouts, and ornamental detailing, with a more unique visual tone tied to the brand name.

The result is something that feels recognizable and grounded, while still carrying its own personality.

The design is built around a structured, label style composition, giving it a strong, contained form that works well across packaging and signage.

Typography plays a central role, using bold, high contrast lettering paired with decorative elements to create clear hierarchy and visual balance.

The identity is designed to translate cleanly across multiple applications, including packaging, signage, and merchandise.

The limited color palette and defined structure help maintain consistency, while the ornamental details give the brand a distinct and recognizable look.

This project is a good example of building a brand that feels familiar at first glance, while still standing apart through its visual character.